3 Reasons Why You Need A Social Media Manager

Here are the three main reasons of why you need to hire a social media manager for your business.

Being an owner of your own business requires a great commitment in time management especially when it comes to managing your business' day-to-day operation. But what's a social media manager?

A social media manager is someone who is in charge of managing your social media channels including but not limited to developing strategic planning, content creation, and social engagement.

One of the greatest decisions any business has ever made is to hire a social media manager. As someone who have worked in the marketing and social media industry for different type of business sizes and industries, I've seen similar benefits of hiring a social media manager for a business. Whether it's for small business up to a corporation level, having someone who has the expertise in social media could benefit your company in the long run.

Here's the three main reasons of why you should hire a social media manager for your business:

Reason 1 - Build Brand Awareness

The one goal that many businesses out there would like to achieve is to build and enhance their brand awareness. Your social media manager is crucial in establishing your brand presence through content creation and marketing.

Social media is more effective than traditional advertising for promoting brands. A single post has the potential to reach a fresh audience and enhance brand recognition. It is important to avoid posting content randomly without a strategic plan, as this could negatively impact your brand's visibility..

A prime illustration of a successful brand awareness strategy can be seen in the case of "Fenty Beauty by Rihanna," a cosmetics company founded by the renowned singer Rihanna. When consumers consider purchasing makeup products tailored for diverse skin tones and body types, Fenty Beauty is often the first brand that comes to mind. This is attributed to Fenty Beauty's strategic approach of leveraging social media extensively to enhance brand awareness by showcasing a range of makeup products that cater to different skin tones. Essentially, they convey the message that their brand and products are inclusive for makeup enthusiasts of all backgrounds, encouraging everyone to indulge in makeup without any barriers.

Reason 2 - Curated & Tailored Content Creation

Posting high-quality content on social media is crucial for boosting your online presence. The social media manager's role is to create content that reflects the brand's identity and resonates with the target audience.

Creating content for social media, not to mention staying updated on the ever-changing trends, can consume anywhere from one to 5 hours of an individual's time. This process involves tasks such as planning the subject matter, the overall theme, and going through the editing and approval stages.

When you hire a social media manager for your business, you'll work with someone who will curate and develop strategic content that resonate with your audience and yet align with your brand's voice for you, which can save you big time in focusing your energy on something else.

"...social media experts with comprehensive digital marketing experience can harness potential emerging social media platforms outside of the standard Facebook, Twitter and Instagram." - Gary Vela, Forbes

Reason 3 - Save Time

Managing your own business can be overwhelming, especially when you have to juggle everything, including keeping up with social media trends and maintaining a consistent posting schedule. I get it, the last thing you want to be stressing about is which social media trends to follow and how many posts to churn out each month.

Here's the deal:

Consider hiring a social media manager. Seriously, it can free up so much of your time, letting you concentrate on the important stuff in your business that need your undivided attention. Trust me, it's a game-changer!

Book a consultation with me now to discuss how I can help elevate your social media presence and free up your valuable time!

Are You Ready To Hire A Social Media Manager?

Depending on your business type and size, bringing on a social media manager could significantly impact content creation, community engagement, and brand awareness. Their knowledge in social media marketing will prove advantageous for your business in the future.

Experience peace of mind by entrusting LCN Consulting LLC with our comprehensive monthly social media management service. Schedule a complimentary discovery call now to determine if this plan aligns with your business needs.

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