How Many Times Should You Post on Instagram in 2024

How Many Times Should You Post on Instagram in 2024

When it comes to posting on social media, specifically Instagram, you might have heard that you should post frequently to get more followers.

Well, there is no simple answer to this due to constant changes in the Instagram algorithm and trends. However, posting 1-3 times per week is recommended as a good start to grow your Instagram account, but some people go up to posting 3 posts per day.

It all comes down to the level of your needs and/or your business needs.

Perhaps you are busy with other things but still want to have an active social media presence. Posting 1-3 times per week is also acceptable.

👉🏼 I always recommend my clients to start with 1-3 posts per week and increase/decrease the quantity based on the results and metrics. The key point is to be consistent. You can't expect significant growth if you start with 3-5 posts per week and slowly decrease to 1 post per week.

Though posting 1-2 times per day is what we're commonly told to do, you do not have to do what everyone else is doing. Be sure to understand the need and goal of your Instagram page. If you are capable of managing to post 3 posts per day, then there you go! But if you are only capable of posting 3 times per week, then that’s also acceptable.

📈 There is no right or wrong answer in this case, but posting more has shown some spike in growing your Instagram account as long as your content has value to it.

✨ Here's some guidance on how often you should post on social media platforms according to Hootsuite.

In conclusion, posting 1-3 times/day or 1-3 times/week is fine and I encourage you to analyze your needs and goals with Instagram to see if posting multiple times per day is needed.

Follow @lcn.consulting on Instagram for more social media tips!